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Knoll Pursuit

Lead Designer
24 interactive slides

Researching a brand's DNA is essential to my creative process. You have to understand a brand's past before you can envision the future forward. The late design matriarch Florence Knoll's pioneering influence introduced a sleek, modernist aesthetic to replace the post-war mishmash of antique and period styles that remained prevalent. She inspired the cultivation of interior design as a discipline extension of architecture. Remixing her love of sharp lines, the symbiotic integration of color, texture, and structure shines with my creative flair. 

 

My approach when designing a brand pursuit is to immerse myself in the world of my subject, then from the outside looking in, craft a direction that looks and feels like the client brand, but is elevated beyond their standardized look. I used hair-lined square outlines, color blocking, and fabric textures using their signature tomato red and bright mustard color palette. As a result, Knoll tapped CBRE to manage the redesign of their D.C. flagship showroom leading to future business with the iconic tastemaker of furniture design.

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Market Overview Chart
Concession Packages Chart
Where Do We Stack Up?
D.C. Submarket Interactive Map
D.C. Submarket Interactive Map w/ Central Business District Stats
Prospective Property Landscape
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