top of page

Knoll Pursuit

Lead Designer
24 interactive slides

Researching a brand's DNA is essential to my creative process. You have to understand a brand's past before you can envision the future forward. The late design matriarch Florence Knoll's pioneering influence introduced a sleek, modernist aesthetic to replace the post-war mishmash of antique and period styles that remained prevalent. She inspired the cultivation of interior design as a discipline extension of architecture. Remixing her love of sharp lines, the symbiotic integration of color, texture, and structure shines with my creative flair. 


My approach when designing a brand pursuit is to immerse myself in the world of my subject, then from the outside looking in, craft a direction that looks and feels like the client brand, but is elevated beyond their standardized look. I used hair-lined square outlines, color blocking, and fabric textures using their signature tomato red and bright mustard color palette. As a result, Knoll tapped CBRE to manage the redesign of their D.C. flagship showroom leading to future business with the iconic tastemaker of furniture design.

Market Overview Chart
Concession Packages Chart
Where Do We Stack Up?
D.C. Submarket Interactive Map
D.C. Submarket Interactive Map w/ Central Business District Stats
Prospective Property Landscape
bottom of page