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The Gathering Spot
Date
June 2018
Role
Principal designer
Location
CBRE
Project type
New Business Pursuit
Client
Designed using Adobe Indesign and Photoshop. Printed as spiral-bound books.
Headquartered in Hotlanta, The Gathering Spot is an private, membership social club rooted in Black culture that curates a holistic coworking/incubator-inspired experience with a diverse mix of entrepreneurs, artists, and activists who want to change the world. When the Gathering Spot was scouting its next location, returning to the roots of their vision in the powerbroker mecca of Washington D.C. was always part of the founders' gameplan. Hailing from Georgetown University, co-founders Ryan Wilson and TK Petersen wanted to create a place nurturing a diversity of people, thought, and space. As the principal designer for this pursuit, I loved the Gathering Spot's creative ethos towards cultivating community in innovative ways with their mission to "care for the whole person."
Simply executed, I spent more time selecting photos channeling a grown n' creative vibe with a clear vision of mission-oriented, industrious BIPOC culture agents being the blueprint for the future of minority-fueled social enterprise. By creating different design elements based on the pill-shaped O in the logo, I let its versatile shape and the brand colors serve as the foundation of my design approach.